The 11^th FMCG Summit took place in Skopje, gathering representatives from top management, marketing, trade marketing, procurement, logistics, and sales departments, along with retailers, manufacturers, distributors, consultants, agencies, and supporting companies. The Economic Chamber also took part with its representatives. The program featured both local and regional stories presented by prominent speakers from Macedonia, the region, and abroad. They shared practical experiences, inspiring stories, relevant research, and actionable advice designed to transform everyday business operations.

The event focused on repositioning for growth, with special emphasis on adapting market models and price strategies amid inflation, shifting consumer habits, and increasing competition—where pricing becomes a key tool for sustainable growth. New technologies transforming retail were also showcased, including modern software solutions for managing electronic shelf labels (ESL), highlighting their integration into retail systems and the tangible business benefits they bring.

A recurring theme across presentations was the “from strategy to results” concept—presented as a driving force and key mechanism that ensures strategies remain relevant, adaptable, and effective in a fast-changing environment. Experts also discussed the “from plan to profit” approach, exploring how companies can exceed expectations through clear strategy, effective leadership, and a culture of accountability.

The full-day conference provided participants not only with presentations but also with networking opportunities and space to form new partnerships. One of the highlights was a panel discussion titled “The Discountization of Retail – The End of the Old Rules?” featuring Alma Rastoder (InStore), Gjorgji Petrushev (General Manager of Mlekara AD Bitola), Trajche Cvetanovski (General Manager of Kam Market), and Klime Buloski (General Manager of Gemak Trade).

The panel concluded that discountization is no longer a trend but an ongoing process that is reshaping the face of Macedonian retail. Domestic discounters are rapidly redefining the market with a focus on price and efficiency, while the introduction of new retail formats is accelerating this transformation. The discussion opened important questions about the future of retail, viewed through a local lens with regional context.