In his final regular column for InStore magazine in 2025, published in the December issue, the President of the Economic Chamber and Chief Executive Officer of GS1 Macedonia, Branko Azeski, writes that “Macedonian - The Best” is not merely an economic measure, but also a social philosophy: to produce more, import less, protect nature, and build generations that believe in the value of Macedonian labor. It is a symbol of maturity and readiness to create our own sustainable economy based on knowledge, work, and trust in domestic production.

The full column can be read in the latest print edition of InStore magazine: https://instore.mk/record/8/18247/makedonskoto-e-najdobro.